Logo systems, brand guidelines, tone of voice — everything you need to make a lasting first impression.
STORY
With a legacy of 10 GRAMMY wins, 41 number-one songs, and countless high-profile sync placements, Big Yellow Dog wanted to mark their 25th anniversary with a subtle yet meaningful update to their logo. The goal was to honor their achievements over the past quarter-century while maintaining brand recognition in the music industry.
Results
The logo was warmly received by Big Yellow Dog and their industry partners. The subtle redesign honored their legacy while reinforcing their brand. The update was seamlessly integrated into their branding efforts allowing BIG YELLOW DOG to celebrate their milestone without disrupting their identity and brand consistency.
Branding, Design, Artwork
Team: Grace Cain (Art Direction)