Strategic design for physical products that fans want to wear and brands want to be remembered by.
story
Red Light Management, the largest independent music management company in the world, approached us with the task of creating a VIP merchandise package for Old Crow Medicine Show’s Jubilee tour. The goal was to design a collection that would appeal to the Show’s dedicated fanbase and boost VIP ticket sales.
Solution
The final product included a high-quality tumbler, a custom-designed laminate pass, a durable tote bag, and an exclusive poster featuring the unique jubilee tour artwork. Each item was designed to incorporate the band's American style and vintage elements.
Results
The VIP merchandise package was a resounding success. Old Crow Medicine Show shared the package across various social media platforms, generating excitement and engagement among fans and amplifying the tour's reach.
Artwork, Design, Product Design
Team: Callie Alexander (Art Direction)